What is an author platform and where do you get one?
Author platform can be challenging to explain, partly because definitions can vary. But by far the simplest description is: your capacity to sell books because of who you are or who you can reach.
What activities build author platform?
Platform building requires consistent, continuing effort over the course of a writer’s career. It also means making enhancements in extending your network, on-line and in person. It’s about making waves that entice other people to you—not about pleading with others to pay attention.
The following list is not extensive, but helps give you an idea of how to cultivate a platform.
Publish or distribute quality work in outlets you want to be associated with and that your target audience reads.
Create a portfolio of work on your own platform—e.g., blog, e-mail newsletter, social network, podcast, video, digital downloads, etc—that gathers quality followers or a community of people who are interested in what you have to say. Have patience because this takes time.
Decide which Social Media Platform is best for you, use it and be consistent, relevant and entertaining. And remember, social media alone does NOT create platform unless you’re a Kardashian, and even they get out and do public appearances.
Speak at and or attend events where you meet new people and extend your network of like-minded peers and audience members.
Connect with influencers* and or peers on a new project and or discover creative ways to extend your visibility. *An influencers is a person or group possessing the ability to influence the behavior or opinions of others, via large SM following, podcast audience, etc.
Discover personalized ways to engage with and develop your target audience, whether through content, events, online marketing/promotion, etc.
Platform building is unique to each author
Platform building is a gradual process that must be organic and will be different for every author. There is no checklist you can use to develop a platform, because it will always be governed by:
Your distinct story and or message – Your unique strengths and abilities – Your target readership
I will be teaching a workshop July 15th at Edmonds Community College wherein part of the day will be spent on social media. If you’re local, join us here
Mindy Halleck 