Over the last three weeks I have had numerous conversations about authors and social media. At the University of Washington I had the opportunity to speak to a senior fiction writing class of aspiring writers, and they were surprised when I said to start building their platform NOW, before they are published.
Why? Author platform is what agents and publishers are looking for. As Jane Friedman explains “Author platform is one of the most difficult concepts to explain, partly because everyone defines it a little differently. But by far the easiest explanation is: an ability to sell books because of who you are or who you can reach.”
I like to share simple ways that I’ve learned about how to start building and or enhancing your author platform through Twitter, Facebook, Pinterest and more. Anyway, it’s always great (for an instructor) when you see the light bulbs go on in the faces of your audience, as I did at the U of W a couple of weeks ago. Author platform does not have to mean Kardashian like followers, but at least a presence on social media via whatever outlets (Facebook, Twitter, Pinterest, etc.) you feel comfortable with. And myNUMBER ONE TIP for social media success is; pick the one that you can envision yourself doing, possibly even enjoying, because if you don’t enjoy it you will fail. If you enjoy it you have a much greater chance of social media success.
I also spoke with Edmonds Community College this week about doing a summer workshop on this evergreen yet always changing, topic. I’ll post that date once it is confirmed.
If you’d like to hear a bit about my thoughts on writing and marketing you can listen to this interview I did yesterday with radio talk show hosts, Stone Payton and Lee Kantor on Business Writers Radio. And I must say, after doing several radio talk shows these gentlemen are standout pros – GREAT hosts. I enjoyed chatting with them and hope to again.