marketing

Author Survives Parenthood and Writes Tell All

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Now can you think of a book title that would horrify your children (and possibly grandchildren) more than these seven words, Author Survives Parenthood and Writes Tell All??? Not only would it garner immediate interest (fear) from your children, but because people are voyeurs by nature, it would grab the attention of readers, at least enough for them to pick it up off the shelf (old school bookstore or virtual) and give it a look-see.

Seizing a reader’s attention via a snappy title is a first HUGE step for author-kind. With a great title you’ve won the first battle, but there are so many more battles to come. Because next you must have written a great first line (hook) and follow that up with a good premise, plot, and great storytelling.

It’s true, readers judge books by their covers, paying particular attention to the title. Your book title can make or break the success of your book.

There’s a good article on this topic at Authority Pub. Here’s an excerpt I borrowed to make my point. ….According to research conducted by author, blogger, and speaker Michael Hyatt, consumers check out a book in the following order:

Title
Cover
Back cover
Flaps
Table of contents
First few paragraphs of the book’s content
Price…

Note that NOWHERE DOES IT SAY AUTHOR’S NAME.

So, in addition to scaring your children, what should a title do? If you take a peek at the above referenced site you’ll see some good examples of titles, both fiction and non. In addition, a title should intrigue, peek interest, shock, make a reader wonder What? Who? Why? offer help, or offer escape.  There’s a plethora of opinions on what a title should do and how to do it. So do your research and carefully decide what works for your book.

Then after you have your title you can see if you’re on the mark.

LULU has created a free tool that will grade your title based on its probability to be successful. To create it, Lulu and their team of statisticians deliberated over a list of the best-selling titles from 1955 to 2004 and eventually created a super cool tool, the Lulu TitleScorer. Put your title in and see how it scores. I wish I’d of had this when my first novel came out, the title, Return to Sender only scored a 22% probability of success. UGH!

Also, here is a GREAT article on using power words and creating attention grabbing titles. Though the article focusing primarily on non-fiction, it’s all good info to keep in mind when crafting a title that will jump off the shelves.  https://www.tckpublishing.com/how-to-write-book-titles-that-sell/

A good title tells what the book is about. A great title tells what the end destination is. A truly superb title is one that tells the end destination and also appeals to core human desires.”

— Buck Flogging at Archangel Ink

 

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Workshop – Part Writing, Part Marketing

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I’ll be teaching a workshop in July at Edmonds Community College…here’s the 911  – or is it the 411? I’m SO not hip. Either way, here’s the info;

Vision Boards to Enhance Your Writing AND Social Media Presence  
Hey, writers, vision boards can transform your storytelling and spin your writing research into marketing gold. Learn how objects and images help tell your story, then convert that story world into social media fodder, and launch or enhance your online presence long before the book deal. This part-storytelling and part-social media hands on workshop is for writers of all levels. Lots of handouts and worksheets. July 15th 9:30- 12:30 $39.00
To sign up for this fun one day workshop visit the Edmonds CC website here. I hope to see you there.

Digital Autographs ~ Readers Connecting with Authors

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Are you an author who likes to autograph their books, or an avid reader who loves to collect autographs? Do you feel a disconnect when you purchase digital versions of your favorite author’s books, or as an author do you feel that same disconnect when you can’t offer autographs? Well, here’s the solution to your problem, AUTHORGRAPH.

I woke up this morning to another request for my autograph from a Kindle reader of my novel, Return To Sender. I love that! Thanks, Heather for reading and then taking time to connect with me.

Anyway, if you are a reader who wants to connect with your author via autographs, visit Authorgraph and sign up for this free service.  Authors, this FREE program allows you to offer your autograph to adoring fans.

What’s better than affordable marketing tools. Have fun.  Oh, and here’s what a digital autograph looks like … authorgraph