Mindy Halleck

A Writer’s Strategy Saves Time in Marketing

Posted on May 23, 2017

Writers, did you know that having a writing strategy could save you time in marketing? And I’m not talking about the long disputed ‘pantsers vs planners’ kind of story approach, I’m talking about what types of objects and subject matter you select for your story landscape. I’ll be teaching a workshop on that in July… I’ll share more about it later.

Anyway, every published author I know complains about the amount of time they spend marketing once the book is published. So obviously saving time in marketing is vital if you ever want to write again once your book is released into the world, which I learned waaay late in the game, but you can benefit from my hard-learned lessons.

What I didn’t know then was that the best time to start marketing is before it’s published, long before, like when you’re researching your story. In the workshop I’ll share how you can turn that research into marketing gold. I’ll also share time management tips for social media, like;

Did you know the perfect length for a twitter headline is 6 words? Why waste time thinking of more when 6 (or less) will do. KISSmetrics has reported that readers absorb the first 3 words of a headline and the last 3 words, making a six-word headline ideal.

And did you know that the school of thought on headlines (being full of keywords and information rich) is old school? These days instead of being helpful in the traditional sense headlines are now meant to raise curiosity and capture clicks.

Today’s effective social media headlines don’t contain much context and are merely a worm on a hook – it’s the click through that matters. Once they’ve clicked then they can read the article, buy the book or watch your video. But you’ve got to hook them first, so effective marketers rely on shock, emotion, or curiosity factors. Readers don’t know what to expect, and that’s why they click.

Whether you are an aspiring writer, published novelist or short story writer these tips will enhance your writing, social media and marketing time management. In the workshop I’ll share a lot of writing and social media information for example, 8 effective headline strategies backed by psychology – why waste time when you can rely on science….

Join me JULY 15th at Edmond’s Community College for a fast-paced, hands-on 3 hour workshop about using objects in writing and how to transform those objects into marketing gold. How to use your research as promotional fodder and why digital vision boards are a vital tool for writers, artist, and any small business. Click here to sign up